Growth Program
Fractional CMO leadership for B2B Tech startups ready to scale.
You’ve built something valuable. You’ve got happy users and a strong team. But growth is slow, and the usual moves aren’t working.
Your marketing looks like a series of disconnected efforts without real momentum.​ You don’t need another growth hack or framework. You need a partner who helps you turn scattered efforts into a measurable growth engine.
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That’s what this service is about.
I lead your team to build a marketing function where marketing stops feeling like a mystery box and deep customer insight leads to growth.
Does this sound familiar?
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You’ve tested a bit of everything but never focused long enough to learn what really works.

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Growth is slow, and you catch yourself wondering if it’s a product, sales or marketing problem.
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You’re overwhelmed with ideas and want someone qualified to direct you on what to do next.

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You’re not afraid to test, ship, and move quickly, but you’re stuck between “just try stuff” and “why isn’t this working.”

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You know you shouldn’t be involved in the weeds, but when you try to step back, things stall.
What if you could...
Transform how your company approaches growth:
Read the minds of your ICP
Gain a deep understanding of what your Ideal Customers truly think, need, and desire, using real data rather than guesswork.
Unstuck Your Growth Bottlenecks
Focus resources where they’ll have maximum impact quickly in acquisition, conversion, and retention.
Move fast
Develop sprints that adapt based on real market feedback, instead of dusty 12-month roadmaps.
Build Systems, Not Just Campaigns
Establish processes that generate continuous insights and improvement across your marketing function.
Measure Marketing Outcomes
Implement clear metrics that connect marketing activities directly to revenue to make marketing trackable and accountable.
Align Your Team
Create shared understanding of priorities, customers, and metrics that matter.
Who this is for
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B2B Startup founders with $1-3M ARR who are serious about scaling to $10M+
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Founders who like to move fast and test real stuff in-market, but feel stuck in cycles that don’t produce momentum.
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Founders with a small team that looks capable, but lacks strategic direction.
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Leaders who’ve considered hiring a full-time CMO, bringing on a junior, or handing things off to a consultant. But none of those options solved the core issue: getting clarity, building a direction, and helping your team execute it.
What you get
As your Clarity Growth Partner, I provide:
Customer Intelligence
Deep discovery to understand what actually drives buying decisions.
Strategic Direction
Frameworks and analysis of your growth to help you make confident strategic choices.
Quick execution
Clear objectives that evolve based on what we learn, rather than rigid long-term plans.
Marketing Measurement System
Clear metrics that connect activities to outcomes
Team Development
Assessment of current capabilities, coaching, and structured feedback on marketing initiatives.
Cross-Functional Alignment
Breaking silos to ensure product, sales, and marketing are pursuing unified goals.
To maintain focus on high-leverage activities :
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I don’t produce content or creative assets. I don’t write your posts or design your landing pages, but I’ll shape strategy, review work, analyze results, and guide optimization.

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I don’t attend regular internal meetings like team standups, but we’ll have structured weekly sessions focused on progress and priorities.

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I don’t manage day-to-day marketing operations, but I ensure the right initiatives get prioritized and executed effectively.
How We Work Together
I become a member of your leadership team. While working on the strategy, I’m available to your team for collaboration, working sessions, and problem-solving.​
Weekly Deep Work & Team Leadership
Insights, Opportunities & Continuous Optimization
I begin by identifying your most critical growth opportunity through data analysis, team interviews, and customer research. Leveraging these insights, we then develop and execute focus sprints targeting your highest-impact opportunities. Regular assessment of results drives our next priorities and experiments.
No vanity metrics. No growth hacks. No slides full of fluff.
Just clear direction, grounded strategy, and a partner who helps you get unstuck and stay focused.
Day one
Executing and learning
In 60 days
Clear picture of what’s working, what’s in the way, and what to do next while having real traction already underway.
Within 6 months
Measurable improvements in key metrics
Within 12 months
Sustainable growth engine.
Guarantee
You’ll know quickly if this is the right fit. If within the first month we realize it’s not, I’ll suggest ending the engagement immediately. No 30-day notice, no hard feelings. I want this to work as much as you do, and that starts with alignment.
Wins
Proven Results. Real Impact.
Orisha
Guillaume, Cofounder
"Emilie helped us take a step back from the startup hustle and focus on what really mattered. She built a great team and gave us the clear direction we needed to succeed. She's been a rock-solid support for our company, team, and me personally."
By leveraging key customer insights and forming strategic partnerships, we exceeded the US lead acquisition goals by 400%. This exponential growth was achieved through a highly targeted approach focused on the specific needs of the customer base.
400%
Lead Acquistion
Lead acquisition
